Discover the story behind International Administrative Assistance

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Behind Every Great Leader Is Exceptional Support

Lindie Joubert established her professional foundation working closely with one of South Africa’s top property developers, gaining firsthand insight into the fast-paced demands of high-level executive environments. When economic pressures led to corporate downscaling, Lindie faced a turning point. Instead of allowing circumstance to define her path, she chose to take control and transform challenge into opportunity. That decision gave rise to International Administrative Assistance — a business grounded in resilience, purpose, and a deep understanding of how to support leaders through both change and growth.

Person writing on paper with a pen, on a wooden table; a mug and notebook are also on the table.

Welcome to International Administrative Assistance — where calm replaces chaos, and productivity takes the lead.

IAA was founded to offer high-level virtual executive support, enabling busy professionals and entrepreneurs to focus on strategic growth and personal fulfillment.

Today, IAA partners with clients around the world, offering bespoke virtual support that turns overwhelm into order — and to-do lists into done lists.

A modern wooden house situated in a grassy field with trees, overlooking a body of water and mountains in the distance at sunset.

Our Vision & Mission

At IAA we envision a world where no business owner or professional feels alone during critical or chaotic times. Our mission is to be your dependable partner in the moments that matter most—whether you’re planning a funeral, managing an unexpected life event, or racing to meet a last-minute deadline. We step in to handle the operational details so you can focus on what truly needs your attention.

IAA is not a recruiting agency. We are your behind-the-scenes support system, dedicated to keeping your business running smoothly through life’s disruptions. From maintaining day-to-day operations to helping you hit crucial event or sales targets, we deliver adaptable, human-centered administrative services that ensure your business doesn’t miss a beat—no matter what life throws your way.

This isn’t support. It’s strategy, instinct, and execution—in one deceptively effortless package.

Get started with IAA, today.